Write good copy - Don’t be salesy, and don’t be generic.Just make sure that your title forms a coherent sentence. Include a reasonable number of keywords - Keyword stuffing is likely to get penalized, but one or two keywords will be fine.It's not a problem to have a title that’s longer than 60 characters, so long as you fit the important information before the cut-off point. Watch the length - Google will only display the first 50-60 characters of your title, and cut the rest.On the other, your title should be attractive enough for users to actually click through, so a balance is required between search optimization and user experience: On the one hand, your title should contain the keywords that will help it appear in search results. As such, optimizing the title tag gives you some control over the way your page is represented in the SERP. Generally speaking, it's up to Google to create a SERP headline for your page, and it could use any of the section headings from within the page - or it may even create a new headline altogether.īut the first place Google is going to check for headline ideas is the title tag, and where a title tag is present, Google will very likely make it the main headline in the relevant listing.